Virtual Assistants for Real Estate Agents: Benefits and Cost

1 September 2025 by
Carlos Hernández
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Introduction

For real estate agents in the U.S., hiring a virtual assistant with PeopleBlue is a strategic move that reduces operating costs, boosts efficiency, and ensures seamless business continuity across all transactions.

  • Affordable Plans: From $1,095 /month (part-time) or $1,975/month (full-time).
  • Significant Savings: Cut up to 70% compared to U.S. averages.
  • Tailored Profiles: Professional VAs matched to business needs.
  • Exclusive Materials: Resources to delegate effectively.
  • Ongoing Support: Every client receives guidance from a dedicated team leader.
  • Fast Onboarding: Your VA can be fully operational within the first few days after initial contact, with a maximum onboarding period of 10 business days.

 

What a Virtual Assistant Does for a Real Estate Agent


A real estate–specialized virtual assistant allows agents to free up time and focus on client relationships and business strategy. Common tasks that can be delegated include:

  • Schedule Management: Coordinating meetings, calls, and property showings with clients and colleagues.
  • Lead Handling: Recording, tracking, and qualifying new prospects to ensure a strong pipeline.
  • Client Follow-Up: Proactively communicating with buyers and sellers to maintain engagement and satisfaction.
  • Property Listings: Managing property postings on real estate portals, social media, and company websites.
  • Showing Coordination: Organizing property tours, confirming appointments, and streamlining schedules.
  • Database Management: Updating and cleaning client, property, and transaction information to maintain accurate records.
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Functions of a Real Estate Virtual Assistant


The value of a real estate virtual assistant goes far beyond administrative tasks; their impact can be strategic and directly tied to revenue growth:

Real Estate Virtual Assistant: Administrative Tasks 

Our administrative virtual assistants provide dependable support to streamline daily operations, optimize workflows, manage schedules, and reduce workload stress—helping teams stay organized and focus on their core responsibilities.


Real Estate VA: Marketing & Content Support

Our marketing VAs assist with strategic planning, content creation, digital campaigns, and analytics. They enhance visibility, improve engagement, and drive measurable business growth.


Real Estate Virtual Assistant: Sales & Leads

Our sales and prospecting VAs specialize in client research, lead generation, market analysis, and outreach strategies. They create opportunities, strengthen your sales pipeline, and support business development.


Real Estate VA: Client Support & Service

Our customer service VAs focus on responsive communication, problem-solving, and customer satisfaction. They help build loyalty, enhance client relationships, and ensure a positive experience.

According to a 2023 study by the National Association of Realtors, agents who delegate administrative tasks spend 35% more time engaging with active clients, which directly influences their sales volume.

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​Benefits of Hiring a Virtual Assistant for Real Estate Agents


Working with a specialized virtual assistant delivers measurable advantages:

  • Time Freedom: Allows the agent to focus on high-value activities such as closing deals and developing lead generation strategies.
  • Enhanced Client Experience: Ensures timely follow-ups, quick responses, and well-organized communication, improving overall satisfaction.
  • Faster Sales Processes: Efficient lead management and coordination of property showings help reduce closing times.
  • Strategic Focus: Frees up resources to plan marketing campaigns, expand the property portfolio, and strengthen networking opportunities.

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​Types of Virtual Assistants Based on the Broker's Needs


Depending on your business priorities, PeopleBlue offers four specialized virtual assistant profiles:

Administrative Virtual Assistants

We provide dependable administrative support to streamline daily operations, enhance efficiency, reduce workload stress, and allow teams to concentrate on their core responsibilities.

Marketing Virtual Assistants

Our marketing virtual assistants deliver strategic planning, content creation, digital campaigns, and analytics, driving visibility, engagement, and measurable business growth.

Sales & Prospecting Virtual Assistants


We specialize in prospective client research, lead generation, market analysis, and outreach strategies to expand opportunities and strengthen your business development initiatives.

Customer Service Virtual Assistants


Our customer service assistants focus on responsive communication, problem-solving, building client loyalty, and ensuring satisfaction, fostering stronger relationships with your most valued clients.

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​Hire a virtual assistant for a real estate agent


Hire a real estate virtual assistant in the U.S. with PeopleBlue. Access pre-vetted profiles, enjoy a streamlined hiring process, and receive ongoing support to integrate a virtual assistant who boosts productivity, enhances client management, and optimizes your real estate business operations.

  1. Free Consultation: We provide a consultation to understand your needs and match you with the virtual assistant profile best suited to your company.
  2. Define Key Tasks: Together, we define the key functions and tasks your virtual assistant will handle, ensuring the selected profile meets your company’s exact requirements.
  3. Candidate Pre-Selection: We conduct candidate filtering and pre-selection, presenting the top options so you can choose the final profile.
  4. Onboarding Support: We facilitate smooth integration and preparation for your virtual assistant to start working with your team.
  5. Post-Service Support: A Team Leader is assigned to guide both the virtual assistant and your company, ensuring task completion, activity development, and fluid communication throughout the collaboration.

Discover how to hire a virtual assistant for real estate and boost your productivity, manage leads efficiently, and streamline your tasks with expert support from PeopleBlue.


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Virtual Assistants for Real Estate

Carlos Hernández  

Carlos Eduardo is a Commercial Director and Consultant with more than 45 years of sales experience and team development across seven countries.

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