Introduction
Hiring a Virtual Assistant (VA) has become a critical strategy for U.S. small and medium-sized businesses looking to delegate operational tasks and focus on core growth. A VA is a specialized professional providing remote support with administrative, organizational, and communication tasks.
When business owners ask, "how much does a virtual assistant cost?", the answer depends on the value they bring. Choosing the right virtual assistant package ensures professional, reliable, and specialized support for your company. PeopleBlue is an agency specializing in Virtual Assistants for the United States, connecting businesses with trained, bilingual professionals who can manage scheduling, client coordination, reporting, project tracking, and other critical functions that keep business operations running smoothly.
With virtual assistant pricing plans starting at $1,800 (LV1) and up to $2,200 (LV3), entrepreneurs, managers, and teams can focus on what truly matters: strategy, growth, and core operations.
Key Benefits of Investing in a VA
A VA allows your team to focus on revenue generation and strategy. Main benefits include:
- Saving Time: Freeing up 10–20 hours per week from repetitive administrative tasks.
- Enhanced Organization: Better client follow-up and process management.
- Support: Assistance in specialized areas like marketing and customer service.
- Flexibility: Hiring tailored to your company's immediate needs (full-time or part-time).
PeopleBlue is an agency specialized in Virtual Assistants in the United States, connecting businesses with trained professionals who can manage scheduling, client coordination, reporting, project tracking, and other critical functions that keep business operations running smoothly.
Virtual Assistant Companies Pricing Models
When researching virtual assistant companies pricing models, you will typically encounter three main structures: hourly rates, project-based fees, and monthly retainers. While hourly rates might seem flexible initially, they often lead to unpredictable monthly expenses and a lack of dedication from the VA.
At PeopleBlue, we focus on a stable, salary-based model included in our virtual assistant price packages. This ensures you get a dedicated professional who becomes a true part of your team, rather than a freelancer juggling multiple gigs. This model offers the best transparency regarding the total virtual assistant cost without hidden surprise fees.
Virtual Assistant Pricing
Our virtual assistant pricing is designed to provide professional, supervised, bilingual talent tailored to your business needs.
Multi-VA Discount: Hire 2+ VAs and earn a discount ($100 off for full-time, $50 off for part-time).
Specialized VA Solutions to Fuel Your Growth
We don't just provide assistants; we provide specialized support tailored to your industry’s most critical needs. When reviewing virtual assistant rates, consider the specialization included:
Real-World Results: Quantifying the VA ROI in the U.S.
Investing in a VA is fundamentally about Return on Investment (ROI). U.S. businesses consistently see tangible results that justify the cost of virtual assistant services:
How Virtual Assistants Deliver Measurable ROI for U.S. Companies
How Virtual Assistants Improve Focus, Productivity, and Leadership
- Focus on Strategy: Business owners report moving from "working in the business" to "working on the business," leading to clearer strategic planning.
- Reduced Burnout: Delegation leads to less workload stress for core teams and executives.
- Professional Image: Consistent and timely client communication handled by a dedicated professional builds lasting loyalty and trust.
VA vs. Local Employee in U.S.
To truly understand the value of our virtual assistant packages, you must compare them against the Total Cost of Employment (TCE) for a local U.S. employee.
The True Cost of a Local U.S. Full-Time Employee (FTE)
The salary is only the beginning. A U.S. administrative assistant with 2-4 years of experience might have a base salary of $45,000 – $65,000 annually.
The PeopleBlue VA Investment (Total Value)
A Royal Blue (LV3) VA from PeopleBlue costs **$2,200/month** ($26,400 annually). This competitive virtual assistant cost includes:
By using a specialized VA agency, U.S. businesses can access high-quality, bilingual executive support at a fraction of the TCE.
Key Features of Virtual Assistant Packages
When analyzing virtual assistant packages, look for comprehensive support that goes beyond basic tasks.
Administrative Support and Back Office
Our VAs handle operational tasks, freeing your schedule and keeping everything on track:
- Scheduling, emails, and documentation: manage meetings, emails, and regular reporting
- Data management and reporting: track metrics, databases, and CRM systems
- PeopleBlue includes supervision, equipment, and replacement guarantee in all plans.
Marketing and Customer Service Support
Enhance client communication and strengthen your digital presence:
- Social media management: posting content, engaging with followers, and basic campaigns
- Client communication and follow-up: emails, calls, surveys, and lead tracking
- PeopleBlue packages include complete support in marketing, customer service, and prospecting with highly trained bilingual VAs.
Dedicated Full-Time Assistance
Having a VA dedicated full-time to your company ensures efficiency and continuity:
- Full-time dedication to your business
- Task assignment based on priority and need
- Continuous supervision and training through Blue Academy
Replacement Guarantee and Onboarding
- Replacement guarantee for any unexpected situation
- Quick onboarding for new clients
- Immediate integration into your team and workflow
How to Choose the Right Virtual Assistant Plan
To select the plan that best fits your business, consider the following three factors:
- Scope of Tasks & Specialization: Do you need basic admin (LV1/Light Blue) or executive strategy, marketing, and advanced prospecting (LV2/Cobalt or LV3/Royal Blue)?
- Experience Level: A higher level (LV3) justifies the price by bringing more expertise and less need for your direct training.
- Included Support: Prioritize agencies that offer supervision, equipment, and replacement guarantees. This reduces your risk and management time.
The Impact of AI on VA Pricing
AI is changing the VA landscape, but it reinforces the value of high-level VAs.
- Automation: Simple tasks are being automated by AI tools. Therefore, VAs who only offer basic, repetitive data entry will command lower prices.
- The New Human Value: The higher price point for a Level 3 (LV3) VA is justified by their ability to:
- Orchestrate AI Tools: They use AI to multiply their output, not replace it.
- Provide Strategy and Critical Thinking: AI cannot set the business strategy or manage complex client emotions.
- PeopleBlue's Commitment: Our Royal Blue plan includes AI Tools Training, ensuring your VA is an AI-augmented professional, not an AI competitor.
The agency offers tiered pricing, starting with the Light Blue (LV1) Bilingual VA at $1,800/month, the Cobalt Blue (LV2) at $1,975/month, and the Royal Blue (LV3) at $2,200/month, with discounts available for hiring two or more VAs.
The main benefit is significant administrative cost reduction, offering up to 70% savings compared to the Total Cost of Employment (TCE) for a local U.S. employee, as the agency covers salary, taxes, benefits, equipment, and overhead.
The investment yields quantifiable results such as 15–20 hours of time savings per week for the CEO/Manager, a 25–35% increase in qualified sales leads, and a 50% reduction in customer response time.
Experience directly impacts pricing and capabilities. An LV1 VA (1 year experience) handles basic admin tasks, while an LV3 VA (4+ years experience) offers higher-level strategic and executive support and justifies the price with more expertise and less need for direct training.
AI automates simple, repetitive tasks, which lowers the value of VAs who only perform those duties. Conversely, the price point for high-level VAs (like LV3) is justified by their ability to orchestrate AI tools and provide essential strategic thinking and complex emotional management that AI cannot.
Alejandra Molina
Organizational Psychology Specialist focused on Digital Workflow Optimization. Combining academic rigor in psychology with practical corporate environment experience, Alejandra provided support in the analysis and improvement of remote work efficiency and team dynamics. This ensures the virtual assistant service maintains peals operational effectiveness and well-being.
