Virtual Assistant Pricing in U.S.

14 October 2025 by
Alejandra Molina
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Introduction

Hiring a Virtual Assistant (VA) has become a critical strategy for U.S. small and medium-sized businesses looking to delegate operational tasks and focus on core growth. A VA is a specialized professional providing remote support with administrative, organizational, and communication tasks.

Choosing the right package ensures professional, reliable, and specialized support for your company. PeopleBlue is an agency specializing in Virtual Assistants for the United States, connecting businesses with trained, bilingual professionals who can manage scheduling, client coordination, reporting, project tracking, and other critical functions that keep business operations running smoothly.

With plans starting at $1,800 (LV1) and up to $2,200 (LV3), entrepreneurs, managers, and teams can focus on what truly matters: strategy, growth, and core operations.

Key Benefits of Investing in a VA

A VA allows your team to focus on revenue generation and strategy. Main benefits include:

  • Saving Time: Freeing up 10–20 hours per week from repetitive administrative tasks.
  • Enhanced Organization: Better client follow-up and process management.
  • Support: Assistance in specialized areas like marketing and customer service.
  • Flexibility: Hiring tailored to your company's immediate needs (full-time or part-time).

PeopleBlue is an agency specialized in Virtual Assistants in the United States, connecting businesses with trained professionals who can manage scheduling, client coordination, reporting, project tracking, and other critical functions that keep business operations running smoothly.

Virtual Assistant Pricing

Our pricing is designed to provide professional, supervised, bilingual talent tailored to your business needs.

Experience Level Starting Price (USD/Month) Key Features Included Ideal For
Light Blue
Bilingual VA LV1 (1 year exp.)
$1,800 Admin Tasks, Back Office Support, Supervision, Equipment, Replacement Guarantee. Basic administrative delegation and workload reduction.
Cobalt Blue
Bilingual VA LV2 (2 years exp.)
$1,975 All the Above + Access to more specialized VAs, Advanced Reporting and Analytics. Businesses needing specialized support in Marketing/Prospection.
Royal Blue
Bilingual VA LV3 (4+ years + business exp.)
$2,200 All the Above + AI Tools Training, Continuous Training (Blue Academy). Executives requiring high-level strategic and executive support.


Multi-VA Discount: Hire 2+ VAs and earn a discount ($100 off for full-time, $50 off for part-time).

Specialized VA Solutions to Fuel Your Growth

We don't just provide assistants; we provide specialized support tailored to your industry’s most critical needs:

Service Area How We Help Your Business
Administrative Simplify daily operations, manage schedules, and reduce workload stress so your team can focus on core goals.
Marketing Drive engagement with strategic planning, digital campaigns, content creation, and data-driven analytics.
Sales & Prospecting Boost your pipeline with lead generation, market analysis, and targeted outreach strategies.
Customer Service Build lasting loyalty through responsive communication and expert problem-solving for your valued clients.
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Real-World Results: Quantifying the VA ROI in the U.S.

Investing in a VA is fundamentally about Return on Investment (ROI). U.S. businesses consistently see tangible results:

Quantitative Outcomes

Metric Typical Improvement (Industry Data)
Time Savings for CEO/Manager 15–20 hours per week (delegating email, scheduling, data entry).
Sales Pipeline Growth 25–35% increase in qualified leads when VAs handle initial prospecting and follow-up.
Administrative Cost Reduction Up to 70% savings compared to hiring a full-time, local U.S. salaried employee (considering overhead).
Response Time Reduced by 50% for customer inquiries and initial client communications.

Qualitative Outcomes

  • Focus on Strategy: Business owners report moving from "working in the business" to "working on the business," leading to clearer strategic planning.
  • Reduced Burnout: Delegation leads to less workload stress for core teams and executives.
  • Professional Image: Consistent and timely client communication handled by a dedicated professional builds lasting loyalty and trust.

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VA vs. Local Employee in U.S.

To truly understand VA pricing, you must compare it against the Total Cost of Employment (TCE) for a local U.S. employee.

The True Cost of a Local U.S. Full-Time Employee (FTE)

The salary is only the beginning. A U.S. administrative assistant with 2-4 years of experience might have a base salary of $45,000 – $65,000 annually.

Cost Component Typical Annual Cost (U.S.)
Base Salary $55,000 (Average)
Benefits & Taxes $15,000 - $25,000 (Social Security, Medicare, Health Insurance)
Overhead $5,000 - $10,000 (Office Space, Utilities, HR Time)
Total Cost of Employment (TCE) $75,000 - $90,000+

The PeopleBlue VA Investment (Total Value)

A Royal Blue (LV3) VA from PeopleBlue costs $2,200/month or $26,400$ annually.

Included Value (No Extra Cost to You) Detail
Salary, Taxes, and Benefits Handled by PeopleBlue (eliminates HR complexity and hidden costs).
Equipment & Hardware Included in the plan (no need to purchase laptops, monitors, or accessories).
Supervision & Quality Control Built-in Back Office Support (ensuring high standards and performance accountability).
Replacement Guarantee Risk mitigation (guaranteeing a quick and seamless replacement if needed).
Continuous Training Blue Academy (regular upskilling in tools, strategies, and industry best practices).

By using a specialized VA agency, U.S. businesses can access high-quality, bilingual executive support at a fraction of the TCE, eliminating administrative burdens, benefits management, and recruitment risk.

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Key Features of Virtual Assistant Packages

Administrative Support and Back Office

Our VAs handle operational tasks, freeing your schedule and keeping everything on track:

  • Scheduling, emails, and documentation: manage meetings, emails, and regular reporting
  • Data management and reporting: track metrics, databases, and CRM systems

PeopleBlue includes supervision, equipment, and replacement guarantee in all plans.

Marketing and Customer Service Support

Enhance client communication and strengthen your digital presence:

  • Social media management: posting content, engaging with followers, and basic campaigns
  • Client communication and follow-up: emails, calls, surveys, and lead tracking
  • Prospecting new clients

PeopleBlue packages include complete support in marketing, customer service, and prospecting with highly trained bilingual VAs.

Dedicated Full-Time Assistance

Having a VA dedicated full-time to your company ensures efficiency and continuity:

  • Full-time dedication to your business
  • Task assignment based on priority and need
  • Continuous supervision and training through Blue Academy

Replacement Guarantee and Onboarding

  • Replacement guarantee for any unexpected situation
  • Quick onboarding for new clients
  • Immediate integration into your team and workflow
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How to Choose the Right Virtual Assistant Plan​

To select the plan that best fits your business, consider the following three factors:

  1. Scope of Tasks & Specialization: Do you need basic admin (LV1/Light Blue) or executive strategy, marketing, and advanced prospecting (LV2/Cobalt or LV3/Royal Blue)?
  2. Experience Level: A higher level (LV3) justifies the price by bringing more expertise and less need for your direct training.
  3. Included Support: Prioritize agencies that offer supervision, equipment, and replacement guarantees. This reduces your risk and management time.

The Impact of AI on VA Pricing​

AI is changing the VA landscape, but it reinforces the value of high-level VAs.

  • Automation: Simple tasks are being automated by AI tools. Therefore, VAs who only offer basic, repetitive data entry will command lower prices.
  • The New Human Value: The higher price point for a Level 3 (LV3) VA is justified by their ability to:
    • Orchestrate AI Tools: They use AI to multiply their output, not replace it.
    • Provide Strategy and Critical Thinking: AI cannot set the business strategy or manage complex client emotions.
    • PeopleBlue's Commitment: Our Royal Blue plan includes AI Tools Training, ensuring your VA is an AI-augmented professional, not an AI competitor.

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Alejandra Molina

Organizational Psychology Specialist focused on Digital Workflow Optimization. Combining academic rigor in psychology with practical corporate environment experience, Alejandra provided support in the analysis and improvement of remote work efficiency and team dynamics. This ensures the virtual assistant service maintains peals operational effectiveness and well-being.

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