At PeopleBlue, we believe in the power of committed and purpose-driven individuals to make a real impact. As part of our internal team, you’ll contribute to the growth of a company with a solid presence in Honduras, El Salvador, and the United States.
We are looking for professionals eager to grow, ready to join a dynamic team focused on continuous learning, collaboration, and meaningful work.
General
Objective: Design, execute, and optimize digital
advertising campaigns on high-traffic platforms (Meta, Google, TikTok,
LinkedIn, YouTube) to generate conversions, leads, or sales efficiently
and cost-effectively.
What We Offer
1. Work from home, with flexibility and balance.
2. A work environment that values your talent and supports your growth.
3. Competitive salary, with annual reviews for adjustments.
4. Paid vacation, so you can rest as well.
5. Medical leave coverage (subject to case review).
Key Responsibilities
1. Plan and execute paid traffic campaigns on Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, LinkedIn Ads, and YouTube.
2. Accurately segment audiences and tailor messages per channel.
3. Set up and monitor conversion events (Meta Pixel, Google Tag Manager, etc.).
4. Optimize campaigns in real time based on KPIs: CTR, CPC, CPA, ROAS, and more.
5. Generate monthly performance reports and strategic recommendations.
6. Coordinate with design and content teams to develop effective ads.
7. Propose improvements to the digital strategy based on data analysis.
Basic Requirements
1. 2–3 years of hands-on experience running multichannel campaigns (Meta, Google, TikTok, LinkedIn, YouTube).
2. Fluent in Spanish (English is a plus).
3. Degree in Marketing, Advertising, Communications, Business, or related areas
Key Technical Skills
1. Proficiency in ad platforms: Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, YouTube Ads.
2. Experience with conversion and tracking setups (Meta Pixel, GTM, GA4).
3. Campaign optimization based on performance KPIs.
4. Data analysis using tools like Google Analytics and Looker Studio.
5. Strong visual judgment and ability to evaluate creative assets.
Recruitment Process
At PeopleBlue, we follow a structured selection process to ensure the best candidate experience:
1. Profile review and English proficiency assessment.
2. Pre-screening phone interview.
3. Virtual interview with HR.
4. Psychometric assessments.
5. Reference checks.
6. Interview with the Marketing team.
7. Final interview with General Management.
8. Formal job offer and contract signing.