Virtual Assistants for Real Estate: Benefits and Cost

4 September 2025 by
Carlos Hernández
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Introduction

A virtual assistant for real estate can step in to streamline your daily workload. From making calls and collecting paperwork to securing signatures and engaging leads, PeopleBlue offers trained support to keep your pipeline moving. Flexible options are available: Part-time (20h/week) for $1,095 + taxes (8.25%) or Full-time (40h/week) for $1,975 + taxes (8.25%).

Virtual Real Estate Assistant ​


A real estate virtual assistant is a remote professional who provides specialized support to real estate agents, brokers, and agencies. Unlike general administrative assistants, they understand the unique demands of the property market—managing client relationships, documentation, and deal flow. Their value grows when they not only handle tasks efficiently but also adapt to the fast-paced and relationship-driven nature of real estate.

  • Industry-specific expertise: Goes beyond admin tasks by understanding real estate processes, terminology, and client expectations.
  • Lead management: Tracks, follows up, and nurtures leads to keep the sales pipeline active.
  • Transaction coordination: Assists with gathering documentation, chasing signatures, and ensuring deals move forward.
  • Client communication: Handles calls, emails, and scheduling, maintaining a professional front for the agency.
  • Marketing support: Helps with property listings, database updates, and social media presence.
  • Time and cost savings: Offers flexible support without the overhead of in-house staff.
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Virtual Real Estate Assistant ​


In real estate, time often slips away on repetitive tasks—scheduling, chasing leads, updating listings—when what you really need is more time with clients and closing deals. That’s where a real estate virtual assistant makes the difference.

  • Calendar Management: Organizing appointments and keeping your schedule on track.
  • Lead Management: Collecting, qualifying, and following up with new prospects.
  • Property Showings Coordination: Scheduling and confirming visits with clients and agents.
  • Client Follow-up: Maintaining consistent communication to nurture relationships.
  • Listing Updates: Posting, editing, and refreshing property listings across platforms.
  • CRM Management: Entering data, tracking leads, and keeping your real estate software up to date.
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Roles and Responsibilities of the Virtual Assistant ​


A virtual assistant in real estate is more than just remote support—they act as an extension of your team by taking on both operational and strategic tasks. Their role helps streamline workflows, improve client experiences, and keep your business running smoothly.  

  • Operational tasks: handling calls and emails, scheduling appointments, preparing contracts, gathering documentation, and chasing signatures to ensure transactions move forward without delays.
  • Strategic tasks: nurturing leads within your pipeline, updating CRM systems, monitoring client interactions, and providing insights that support smarter decision-making.
  • Customer experience: by accelerating response times, ensuring clear communication, and maintaining organized processes, virtual assistants help strengthen trust and loyalty with your clients.
  • Internal workflows: they bring structure to your daily operations, keeping files, calendars, and follow-ups in order so you can focus on closing deals and growing your business.

In short, a real estate virtual assistant contributes to both the front stage—where clients feel attended to quickly and professionally—and the back stage, where seamless organization supports sustainable growth.

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Benefits of a Virtual Assistant for Real Estate ​


Hiring a virtual assistant for real estate is more than outsourcing tasks—it’s an investment in measurable results. From the very first month, real estate professionals can see tangible improvements in how their business runs.  

Administrative

Our administrative virtual assistants provide reliable support to simplify daily operations, streamline workflows, manage schedules, and reduce workload stress—helping teams stay organized and focused on their core responsibilities.

Marketing

Our marketing VAs support your business with strategic planning, content creation, digital campaigns, and analytics. They help boost visibility, improve engagement, and drive measurable growth.

Sales & Prospecting

Our sales and prospecting VAs specialize in client research, lead generation, market analysis, and outreach strategies. They create opportunities, strengthen your sales pipeline, and support business development.

Customer Service

Our customer service VAs focus on responsive communication, problem-solving, and customer satisfaction. They help build loyalty, enhance client relationships, and ensure a positive experience.

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Hiring a Virtual Assistant for Real Estate ​


Not every real estate professional needs the same kind of support. That’s why exploring the different profiles of real estate virtual assistants is the key to finding the right fit.  

⏱️ Part-time (20h/week)

PeopleBlue:
$1,095 + Taxes (8.25%)
U.S. Average ($30/h):
$2,400
U.S. Average ($60/h):
$4,800

💼 Full-time (40h/week)

PeopleBlue:
$1,975 + Taxes (8.25%)
U.S. Average ($30/h):
$4,800
U.S. Average ($60/h):
$9,600
  1. Free Consultation: We provide a consultation to understand your needs and match you with the virtual assistant profile best suited to your company.
  2. Define Key Tasks: Together, we define the key functions and tasks your virtual assistant will handle, ensuring the selected profile meets your company’s exact requirements.
  3. Candidate Pre-Selection: We conduct candidate filtering and pre-selection, presenting the top options so you can choose the final profile.
  4. Onboarding Support: We facilitate smooth integration and preparation for your virtual assistant to start working with your team.
  5. Post-Service Support: A Team Leader is assigned to guide both the virtual assistant and your company, ensuring task completion, activity development, and fluid communication throughout the collaboration.
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Carlos Hernández  

Carlos Eduardo is a Commercial Director and Consultant with more than 45 years of sales experience and team development across seven countries.

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